Feosol: Integrated Activation & Campaign
Role: CD/Copywriter
Iron deficiency anemia is a blood-oxygen condition affecting nearly 40% of young women. Like many health issues affecting women, the symptoms are often dismissed. But it’s not just in her head: iron deficiency is a systemic condition that impacts mental health, physical performance, heart function, immunity, and long-term wellness. Ironwomen is a bold activation: a portrait series celebrating the unstoppable women living large despite this debilitating condition. The twist? Each portrait is printed using the subject’s iron-enriched blood. They anchor a 360 campaign designed for rich content opportunities, from social to film, and events like gallery openings in key cities.
Print and digital OOH accompany the exhibit, which opens in key cities around the country.
Ironwomen App: Iron supplements help boost hemoglobin and oxygen levels in the blood for less fatigue, increased energy, and better focus & clarity. The more oxygen in the blood, the brighter red it appears. The Ironwomen app helps women measure their blood oxygen levels in a visceral way, by rendering one of their photos in the style of the portraits. The brighter and redder it is, the better their blood-oxygen/iron levels are.
